Bitcoin-native engineering. Shipped through every cycle.
I was the Bitcoin developer and inscription engineer on Pizza Ninjas — a blue-chip Bitcoin Ordinals collection that sold "The Angel" at Sotheby's for $139,700 — and Pizza Pets, the first pets on Bitcoin, which crossed a million on-chain feeding interactions in its first season.
Ordinals, Runes, BRC-20, BTC-native products. Senior engineer on retainer, technical lead, or co-architect. I take on a handful of engagements at a time.
What I do in web3 · six disciplines
End-to-end blockchain engineering — tokenomics to TGE.
- 01
Token Strategy & Tokenomics
Token design, distribution models, vesting schedules, utility mechanics. Tokenomics that make sense to investors, users, and regulators — not a pie chart in a pitch deck.
- 02
DeFi Product Architecture
Protocol design, yield mechanics, risk modeling, liquidity strategy. DEX, lending protocol, or something new — I think about the system whole, not just the smart contracts.
- 03
Smart Contract Architecture
System design, security, upgradeability patterns, audit prep. I architect the contract layer clean, modular, and ready for professional audit.
- 04
Community & Growth Strategy
Discord and Telegram structure, ambassador programs, narrative, engagement. Real community that survives past the airdrop — not vanity metrics.
- 05
Go-to-Market
Launch strategy, exchange listings, partnerships, PR. I've seen what works and what doesn't — closed beta to public launch and beyond.
- 06
Technical Due Diligence
Code audits, architecture review, risk assessment for investors. I can tell you whether the tech does what the whitepaper says it does.
Track record
Bull and bear. Still building.
Built through the 2021–2022 bull market
Token launches, DeFi product strategy, and community building when capital flowed and speed mattered most. Learned how to move fast, position clearly, and ship under pressure.
Survived and kept building through the bear
When the market collapsed, most people left. I stayed. The bear taught me what actually matters — sustainable tokenomics, real utility, products that work without the hype.
42 School foundation → crypto-native builder
Technical foundation from 42 School Paris — C, systems, algorithms. That rigour transferred directly into web3: understanding protocols at the infrastructure level, not just the UI layer.
Cross-functional, not just technical
I don't just write code. Tokenomics design, community strategy, exchange negotiations, investor relations, product positioning. Web3 needs someone who sees the full picture.
FAQ
Common questions about web3 consulting.
Do you write smart contracts yourself?
I design smart contract architecture and write Solidity when the project calls for it. For complex protocol-level contracts, I work with specialist auditors and bring in dedicated Solidity engineers if needed. My strength is in system design — making sure the contracts do what the business actually needs, and that they're structured for security and upgradability from day one.
What blockchains do you work with?
Primarily EVM-compatible chains — Ethereum, Polygon, Arbitrum, Base, BNB Chain. I've also worked with Bitcoin and Solana ecosystems. The chain choice should follow the product, not the other way around. I help teams pick the right chain based on their users, transaction costs, speed requirements, and ecosystem fit.
Can you help with fundraising?
I'm not a fundraising advisor, but I help teams build the things that make fundraising possible — a solid product, clear tokenomics, a credible technical architecture, and a go-to-market that makes sense. I've worked with projects through their raise process and can help prepare materials, structure the token economics, and make sure the technical story holds up under investor scrutiny.
How do you approach token launches?
Carefully. A token launch is part product launch, part financial engineering, part community event. I start with the fundamentals — what does this token actually do, who holds it, and why would they keep holding it? From there I work on distribution, vesting, liquidity strategy, and launch mechanics. The goal is a launch that creates real momentum, not a pump that collapses in a week.
Explore
🔁 Web3 Relaunch
Pivoting or relaunching? 48 hours to a new face.
Most projects from 2021–2023 have outdated sites and are pivoting. A new positioning needs a new page — fast. I build it in 48h, with new copy, SEO-ready, and deployed.
Who it's for
Web3 founders with a pivoted thesis, a new launch, or a dead site from the last cycle. I've built through every cycle since 2021 — I know what your landing page actually needs to say.
Scope and quote on a 15-minute call. Most relaunches ship 48 hours after.
What ships in 48h
- New landing page with modern design and fast stack
- Positioning copy rewritten on a live call
- SEO-ready structure, metadata, social cards
- Deployment to your domain or a fresh Vercel/Netlify setup
- 1 round of revisions, final handoff
Free download · 6 pages · PDF
From idea to mainnet, in five phases.
Tokenomics, smart contracts, community, go-to-market — the battle-tested checklist for launching a web3 project properly. Plus the mistakes that kill projects, and the one thing that matters most.
No spam. You also get the Sunday note — unsubscribe in one click.