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AI workflows, AI search, CRM systems, and technical leadership

Shipped work. Real outcomes.

11 selected case studies tied to the current offer. Specific work, specific constraints, specific outcomes.

Selected proof

11 pages

  1. 01

    Apr 2026

    Anonymized client case study · healthcare ops

    Medical billing claims automation — error rate cut from 13% to 1.8%.

    2,400 monthly claims · 312 monthly errors down to 43 · 112 hours rework removed monthly · faster payment on $225,960

  2. 02

    Apr 2026

    Representative AI-era SEO case study

    AI search readiness — for a business that wants its site and brand easier to retrieve, cite, and trust.

    Representative workflow · entity cleanup · schema · internal links · answerable support pages · agent-readable context

  3. 03

    Apr 2026

    Representative AI case study · e-commerce creative ops

    AI UGC ads pipeline — for an e-commerce brand running paid social.

    Representative workflow · PDP to hooks to scripts to realistic ad variants to platform exports

  4. 04

    Apr 2026

    Representative AI case study · admissions ops

    Admissions lead routing — for a training business with messy inbound data.

    Representative workflow · OCR + cleanup + enrichment + routing + follow-up handoff

  5. 05

    Apr 2026

    Representative AI case study · hiring ops

    Recruitment agent system — for a specialist staffing firm.

    Representative workflow · recruiter control preserved · repetitive hiring admin reduced

  6. 06

    Apr 2026

    Representative AI case study · booking ops

    Voice receptionist — for a surf school, venue, or coliving business.

    Representative workflow · fewer missed calls · cleaner escalation · booking capture path

  7. 07

    Apr 2026

    Representative AI case study · reporting ops

    Executive reporting agent — for an ops-heavy founder team.

    Representative workflow · one reporting layer across fragmented systems

  8. 08

    Mar 2026 Live

    Local SEO · content

    Ericeira Review — a local authority site built in public.

    1,256 pageviews · 421 unique visitors · 20 countries · 19 days live · 118 Instagram referrals

  9. 09

    2023

    Fractional CTO · tech + product + team pivot

    Side.xyz — fractional CTO for a three-axis pivot.

    Brought in to pivot tech, product, and team in 2023 · shipped and handed off to the team · platform today runs as an AI agent platform at side.xyz

  10. 10

    2020

    Education infrastructure · campus launch · first Piscines

    42 Lisboa — founding setup and the first Piscines in Portugal.

    Founding crew · ported 42 Network operating stack into Lisbon · student and staff tooling · applicant onboarding · first Piscine launch support

  11. 11

    2017

    CRM · lead pipeline · reminders · booking system

    Just Coaching CRM — lead pipeline automation from my early 42 days.

    Early full-stack CRM work while starting 42 · lead pipeline automation · reminder flows · booking-system feature implementation

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