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Thoughts on building, ranking, and shipping.
Writing from experience building across AI, web3, and SEO. No recycled takes — just what I've learned shipping products, ranking sites, and working with founders who move fast.
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17 posts
How Much Does AI Automation Cost in 2026? The Honest Breakdown (USD, EUR, GBP, AUD)
Real pricing for AI automation projects in 2026. Build costs, monthly API and infra costs, consultant rates, and ROI math — with ranges in USD, EUR, GBP, and AUD for US, EU, UK, and Australian businesses.
How to Never Hit Claude's Session Limit Again: The Harness Discipline
A practical playbook for staying under Claude's session and usage limits — model routing, subagents, /clear discipline, and the daily rhythm that keeps Claude Code cheap, fast, and sharp without burning your weekly quota.
AI Automation for SaaS Companies: The 7 Workflows That Actually Move the Needle
The specific AI automations that move key SaaS metrics — support triage, churn detection, onboarding personalisation, expansion signals. Real examples with numbers from n SaaS companies.
Negative SEO in 2026: What Actually Hurts, What's Just Theatre
A practical breakdown of negative SEO — the seven attack vectors, what Google filters automatically, how to spot a real attack vs normal ranking noise, and the defense stack worth building when you run a site that matters.
Building Ericeira Review in Public — Log 01
The first build-in-public log on Ericeira Review. 19 days public: 421 visitors, 1,256 pageviews, 46 five-star reviews, 118 Instagram referrals, 20 countries — all from the database. What's working, what isn't, and what Log 02 covers.
The 944-Token Mistake: Why Your Agent.md File Is Making Claude Dumber
A contrarian take on context engineering. Most people burning tokens on CLAUDE.md files don't need them. Skills, progressive disclosure, and the recursive loop that actually ships.
Freelancing in Portugal in 2026: What Nobody Actually Tells You
An honest, first-person account of what it's really like to freelance as a tech worker in Portugal — the D8 visa, NHR changes, cost of living numbers, client acquisition, and the loneliness nobody warns you about.
The Agentic Economy & x402: How AI Agents Will Pay for Everything
How the x402 protocol enables AI agents to make autonomous payments using stablecoins. The infrastructure layer powering the agentic economy.
Claude Code Skills & Agents: Build Custom Slash Commands That Actually Work
A practical guide to Claude Code skills, custom slash commands, and subagents. How to build reusable AI workflows that compound your productivity.
The Complete SEO Guide: How to Rank on Google in 2026
Everything you need to know about SEO in 2026 — technical setup, content strategy, structured data, local SEO, and AI-powered search optimization. A practical guide from experience.
How to Choose a Fractional CTO (From Someone Who Is One)
What to look for in a fractional CTO, when you need one, and how to structure the engagement. Written by a fractional CTO who works with startups and web3 projects.
AI Agents for Business: Beyond the Hype, Into the Workflow
What AI agents actually are, real use cases that work today, and how to implement them in your business. A practical guide from someone who builds them.
The Web3 Project Launch Checklist: From Idea to Mainnet
A battle-tested checklist for launching a web3 project. Tokenomics, smart contracts, community, go-to-market, security audits — everything from foundation to mainnet.
What a Fractional CTO Actually Does, Week by Week
Not the LinkedIn version. A first-person account of what fractional CTO work looks like in practice — the decisions, the context-switching, the code, and the moments when it stops working.
From Web3 to AI: What Actually Transferred (And What Didn't)
A personal reflection on four years in Bitcoin and Ordinals development, and what building on-chain taught me about building AI-native systems — and what it didn't.
Recursive Inscriptions and On-Chain Composability on Bitcoin: A Developer Guide
A technical guide for engineers evaluating Bitcoin Ordinals. Covers recursive inscriptions, on-chain composability, game-state coordination, real-world architecture patterns from Pizza Ninjas and Pizza Pets, and tradeoffs vs. EVM/Solana.
How We Inscribed 1,500 Ordinals on Bitcoin: A Developer's Honest Account
A technical walkthrough of inscribing the Pizza Ninjas Ordinals collection on Bitcoin in January 2024 — the tooling, the coordination, recursive inscriptions, what broke, and what building on Bitcoin actually taught me.
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10 AI workflows that actually save hours.
Real agentic workflows running in production — not prompt packs. Stacks, costs, and failure modes from projects that shipped.
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